Anchoring Heuristic in Alcohol Consumption: Analysis of Future Consumption Estimates in Young Mexicans
| Author | Jorge Palacios-Delgado | en |
| Author | Jose Luis Cañas Martinez | en |
| Author | Cesar Campos-Ramirez | en |
| Orcid | Jorge Palacios-Delgado [0000-0002-4351-5667] | en |
| Orcid | Jose Luis Cañas Martinez [0009-0005-1185-070X] | en |
| Orcid | Cesar Campos-Ramirez [0000-0001-5045-9109] | en |
| Issued Date | 2026-06-30 | en |
| Abstract | Background: Alcohol consumption among young people is a significant public health problem. Objectives: To compare estimates of future alcohol consumption following exposure to an anchoring heuristic. Material and Methods: A cross-sectional study was conducted among 535 young Mexicans with a mean age of 20.14 years. An adapted alcohol-consumption anchoring task was used to estimate future consumption, and the Skew Index was measured. Results: Estimated future consumption was significantly lower than both the reported mean consumption and the amount proposed in the experimental anchoring conditions. Specifically, the low-anchor condition reduced the estimated number of alcoholic drinks. In addition, the Skew Index indicated an anchoring effect under the high-anchor condition for excessive consumption and under the low-anchor condition for reduced future consumption. Conclusions: Anchoring represents an efficient, low-cost preventive strategy for reducing alcohol consumption among young people. Integrating behavioral economics–based interventions into alcohol-prevention policies is recommended. | en |
| DOI | https://doi.org/10.5812/ijhrba-170172 | en |
| URI | https://brieflands.com/journals/ijhrba/articles/170172 | en |
| Keyword | Anchoring Heuristics | en |
| Keyword | Binge Drinking | en |
| Keyword | Behavioral Economics | en |
| Keyword | Prevention | en |
| Publisher | Brieflands | en |
| Title | Anchoring Heuristic in Alcohol Consumption: Analysis of Future Consumption Estimates in Young Mexicans | en |
| Type | Brief Report | en |
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