Restarting Medical Tourism in the COVID-19 Pandemic: A Strategic-based Approach
| Author | Hasan Mosazadeh | en |
| Author | Farshad Faezi Razi | en |
| Author | Masoud Lajevardi | en |
| Author | Hossein Mousazadeh | en |
| Author | Amir Ghorbani | en |
| Author | Farahnaz Akbarzadeh Almani | en |
| Author | Faranak Shiran | en |
| Orcid | Amir Ghorbani [0000-0001-6989-1487] | en |
| Issued Date | 2022-04-30 | en |
| Abstract | The present study had a twofold objective, including the reconceptualization of medical tourists’ perceived risk in the COVID-19 pandemic and developing strategies to reduce medical tourists’ perceived risk during the pandemic. These two steps were referred to as a strategic-based approach. The first step defines medical tourists’ perceived risk as the subjective/cognitive (mind-driven) expectations and objective/actual (real-image driven) evaluation of the negative consequences/losses before/after making travel decisions to an unsafe COVID-19 destination. Following that, the associated dimensions were identified, such as psychological, financial, health, legal, performance, facility, and time risks. Finally, two main strategies (country-based and hospital-/clinic-based) were developed to create a safe COVID-19 destination. This study could make significant theoretical and practical contributions to strategic medical tourism management. | en |
| DOI | https://doi.org/10.5812/ijhls.117932 | en |
| URI | https://brieflands.com/journals/jhrt/articles/117932 | en |
| Keyword | Safe COVID-19 Destination | en |
| Keyword | Perceived Risk | en |
| Keyword | Restarting Tourism | en |
| Keyword | Hospital-/Clinic-based Strategy | en |
| Publisher | Brieflands | en |
| Title | Restarting Medical Tourism in the COVID-19 Pandemic: A Strategic-based Approach | en |
| Type | Review Article | en |
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